We did not begin with a polished brand story.
What came first were drawings, colours, characters, and pieces we felt were worth making real.
John & Alice grew out of that work.
John and Alice are more than names.
They describe the way the brand works.
Alice begins with feeling.
With colour, instinct, character, styling, and the visual ideas that stay in the mind. She is often where the first spark begins.
John brings those ideas into form.
Through yarn, structure, sampling, technique, fit, and the work of turning an image into real knitwear.
We build through projects.
We were not interested in inventing a backstory and then building the brand around it. We were interested in moving the work forward, project by project.
Most ideas begin with Alice: a feeling, a colour, a character, or an image worth pursuing. Some projects become finished pieces. Some stay open a little longer. Together, they are how John & Alice takes shape.
Project No.26 · Chromatic-Drift
Chromatic-Drift began as an early studio idea inspired by an abstract oil painting and took much longer to finish than we first expected.
Project No.39 · Untitled · Essential
Project No.39 began with our new handwritten logo and a wider conversation about making space for quieter knitwear in our line.
Project No.40 · Small-Hours
Project No.40 · Small-Hours begins with a small dog in sunglasses, but the real focus is on making the motif feel lighter, quieter, and more natural on knitwear. Still in development, it reflects our current move towards pieces with a softer presence and subtler character.
We keep the process close.
Our pieces are developed through a close workshop process, giving ideas room to be tested, adjusted, and refined without losing sight of what made them worth pursuing in the first place.
That way of working matters to us. It keeps us attentive to yarn, fit, hand feel, colour, and the small details that shape how a piece is worn and kept.
We work in small runs, and some pieces return on pre-order when it makes sense, not as a brand gesture, but as part of a more thoughtful way of making.
Colour. Texture. Character.
That is still what we come back to.
Pieces with feeling, properly made.