We did not begin with a polished brand story.
What came first were drawings, colours, characters, and pieces we felt were worth making real.
John & Alice grew out of that work.
John and Alice are more than names.
They describe the way the brand works.
Alice begins with feeling.
With colour, instinct, character, styling, and the visual ideas that stay in the mind. She is often where the first spark begins.
John brings those ideas into form.
Through yarn, structure, sampling, technique, fit, and the work of turning an image into real knitwear.
We build through projects.
We were not interested in inventing a backstory and then building the brand around it. We were interested in moving the work forward, project by project.
Most ideas begin with Alice: a feeling, a colour, a character, or an image worth pursuing. Some projects become finished pieces. Some stay open a little longer. Together, they are how John & Alice takes shape.
Project No.26 · Chromatic-Drift
Chromatic-Drift began as an early studio idea inspired by an abstract oil painting and took much longer to finish than we first expected.
Project No.39 · Untitled · Essential
Project No.39 began with our new handwritten logo and a wider conversation about making space for quieter knitwear in our line.
Project No.40 · Small-Hours
Project No.40 · Small-Hours begins with a small dog in sunglasses, but the real focus is on making the motif feel lighter, quieter, and more natural on knitwear. Still in development, it reflects our current move towards pieces with a softer presence and subtler character.
We keep the process close.
Our pieces are developed and made in our own small knitting workshop in Suzhou, China. Keeping design, sampling and production close allows us to remain involved at every stage, from testing yarns and refining colour to adjusting fit, hand feel and finishing. It also gives us direct oversight of how each piece is made.
We work in small batches rather than producing large quantities in advance. Some pieces are ready to ship, while others are made to order within around 15 days. This allows us to respond to genuine demand, reduce unnecessary stock and give each design the time and attention it needs.
For us, responsible making is not a separate collection or a seasonal message. It means considering materials, construction, longevity and quantity together, making fewer pieces with greater care, and designing knitwear to be worn often and kept for years. We also keep our packaging simple, protective and free from unnecessary excess.
Colour. Texture. Character.
That is still what we come back to.
Pieces with feeling, properly made.